30 Packaging Design Examples For Inspiration

30 Packaging Design Examples For Inspiration
in Design , Inspiration 7 comments

Packaging design can make a big impact on the sales of a product and how it is viewed by customers. Packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. When you need to get a lot of attention for little money, make eye-catching package design for your product.

Packaging also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. (Wiki)

In this post we’ll provide a showcase of 30 packaging design examples for inspiration. Web designers often need to turn to offline source of inspiration rather than only seeking inspiration from other web designs.

You may be interested in the following modern trends related articles as well.

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30 Packaging Design Examples For Inspiration

Excellent product research is key to any packaging design. Sussing out your competitors, their income, their resources spent and finding out the consumer opinion on these packaging design is essential. Only once you have all of this information at the tips of your fingers, can you let yourself design to your hearts content.

Waldo Trommler Paints

How to create a brand that stands out? We need to find the design solution that hasn’t been used by any of the competitors. At the same time showing the main features of the company – friendliness, quality and innovation. WTP is not just a manufacturer of paints – it’s an assistant, always ready to help, suggest and defend from the hassles and problems. Repairs with WTP is simple, convenient and fast and this is what in it’s simple design.

Antismoke Pack

Daily people are dying throughout the world of diseasescaused by smoking. This package concept shows how close this problem isto us. As every day each smoker carries this problem in his/her pocket.They carry death.

Tine Melk – Mountain Milk

ow would a milk look like if it was exclusive was one of the questions I asked myself. I think this is how it should have looked if Norways biggest milk retailer launched a milk to be sold internationally.

Missile – Energy Drink

Metrio Coffee Visual Identity

The Metrio Coffee identity was first inspired by the classical vintage themes of ancient Greece (the Athenian owl and olive branches) and later combined with a modern yet simple design. The word Metrio is derived by the most common way Greeks drink their short black coffee – METRIO – meaning short black with one sugar (medium sweetness). The combination of the name, the traditional themes and selected colours (brown, coffee, silver, blue, gold) compliment the overall design and gives the brand the classical, fresh and simple perspective it requires to make its mark.

Cooper & Ford

Creating a typography for the name “Cooper & Ford” trying to put there a classy mood, coffee spirit, pastry aroma. now the first step of identity development are clear and here are the concept for a classy coffee place. A simple and traditional cup – splash are the compliment as mark

Oliveo Olive Oil

Oliveo is a Spanish based Olive Oil Company. The brief given to us was to build a brand identity based on its numerous benefits like non-cholestrol (bad cholestrol), high nutritional values plus they wanted to have an olive in their logo.


The idea of the logo comes from childhood. Every child likes to play pranks, and every adult remains a child for life in the heart, therefore a classic, austere style was taken, with the addition of small antics in graphics and texts. Slingshot was taken as a symbol of the mischief, it also resembles a glass.

Morgenfugl Müsli Packaging

Make a packaging for “Møllerens” new line of (fictional) muesli, called “REN” (pure, clean). We decided to change the name REN, because it gave associations to cleaning products or water. We changed it to “Morgenfugl” (Early Bird) because this gave positive associations to being healty, waking up early and so on.

e/m – Strawberry jam packaging design

When the season finally arrived, we went to the strawberry fields close to Budapest to fill up our buckets with this small delicious fruit. After puddling and boiling them for hours, we mixed it with fresh mint, and poured it into small jars. Our jam is called “Eperlekvár mentával” in hungarian, so I used just the first letters. I made a stamp and prepared all the labels manually.

Metrio Tea


Packaging and graphic design of sun-care range, sold in Mercadona supermarkets. The project had a very demanding brief to optimize processes and costs, without sacrificing that the product communicates quality, is attractive and has a strong presence on the shelf. For the 36 references we designed two bottles. These two packs support different lids and different dosing mechanisms: pumps, sprays, disc-top… and also the design gives an effective response to the two objectives of the project: on one hand, solve problems of logistics and production; on the other, with only two packages, obtain a highly differentiated range of products, with its own personality. The colors of the containers provide the necessary differentiation between the sub-ranges of products.


The bottle design elevated Smartwater’s positioning as a stylish and aspirational brand with prominent placement and distribution at trendy restaurants and hotels in the Atlanta and Los Angeles vicinities

Pistachio Packaging Design

Packaging design for pistachios. You got one side where there’s the product and the other as a substitute garbage for the shells. on a 100% recycled paper. Not much of a waste of paper, light for transport…a good eco-design


The new look & feel designed by jkr builds and elevates the existing Ocado brand mark, creating a distinctive and attractive design system which can work across the brand’s diverse range of own label products. This was then rolled out and implemented by the internal design team at Ocado.

The ‘Ish’ Watch

We simply added a suffix to time periods. And moved the numerals from their classic perpendicular positions, tilting them to an approximate point on the dial. Hence six was not six. Eight was not eight. It was ‘six-ish’ and ‘eight-ish’. Thus was born the ‘ish Watch’.


“Tiempo is a coffee brand created by world champion barista Scottie Callaghan, and endorsed by Sydney’s Belaroma Coffee. Mr Callaghan has relationships with coffee farmers all over the world, and is very selective each season about the beans he buys. The focus is on cup quality and achieving the best taste possible. ‘Tiempo’ is Spanish for time, and the superiority of the Tiempo flavour is a result of perfect timing: when picking, when processing, when shipping, and when roasting.

Naturall & Zdravo

“Redesign of 100% natural juices and other organic/bio products from the Serbian company ZdravoOrganic, which manufactures healthy organic food products, included creating the new label and the new shape of glass containers. The very name of the product, “Zdravo”, has ambiguous meaning in Serbian language – it means both hello and healthy, which in a way introduces the redesign and communicates the health platform of their organic / natural / healthy food products.”

Sole Rebels Footwear

Sole Rebels Footwear from Ethiopia in Africa. The shoes are 100% ECO and the soles are recycled tires. Chose them because they had some cool shoes, also that I could play much with the design.

Coffee Cups

This is the concept of coffee cups which I created for my school . The task was to create the original package which will consist of 3 tnings.

Chilly Moo frozen yogurt

The brief for this project was to create a unique, eye catching design and would appeal to kids and at the same time say “healthy” to parents.

I'm Muhammad Faisal founder of GDJ and co-founder of FPD. I love all things having to do with WordPress, PHP, HTML5, CSS, or jQuery. And really enjoying to writing articles on web design and typography. You can catch me on Twitter, Facebook and Pinterest.

Comments to 30 Packaging Design Examples For Inspiration

UM Magazine Jul 1, 2012

Packaging designing is one of the most creative example of graphic design. In this era eye-catching creative packaging design can make big impact in your business.

Dzinepress Jul 4, 2012

professional packaging designs and i learn alot as designer.

Xavier Jan 2, 2013

Great inspirational post. This kind of post give lots of personal inspiration to me…Relax with a cup of coffee and enjoy while reading this type of post.

Thanks for sharing.

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