Effective and creative packaging design can make a big impact to increase awareness and sales in modern world. Modern packaging is the technology of enclosing or protecting products for distribution, storage, sale, and use. Technology was involved in a long term packaging strategy project developing the visual identity in any category. When you need to get a lot of attention for little money, make eye-catching, attractive, modern packaging design of your product.
In this post we are gathered a showcase 30 modern packaging ideas, packaging concepts and packaging design examples for inspiration. So enjoy the inspiring designs and let us know by commenting below:
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Creative Packaging Design Ideas & Concepts
Excellent product research is key to any packaging design. Sussing out your competitors, their income, their resources spent and finding out the consumer opinion on these packaging design is essential. Only once you have all of this information at the tips of your fingers, can you let yourself design to your hearts content.
Boots & Barkley
A rebranding and packaging system for a house brand, specialty line of dog care products.
Cafe Latte Alpina
Dans la matiere
Making packaging lunch box for about typography typography and binding material. Print on cardstock. January 2013.
EarthLite Lightbulb Packaging
X-mini Capsule Speakers
For the Packaging Design module, we were asked to select a local brand to repackage. We chose the X-mini, a brand which most people would not associate with Singapore. For the concept, we looked at X-mini’s target audience, which was youths who were into extreme sports and music. We were inspired by the letter ‘X’, which had multiple symbolisms to it: the ‘X-factor’ & ‘X-treme’, and we felt that the shape of the X had good structural potential.
Bite Mite is a food brand that promotes the eating of insects. Its vision is to merge the modern world with nature and to raise awareness of the forgotten practice of entomophagy within the western world.
Markiz Patisserie – Packaging Design
Té: El Ocho Creative Packaging Design
Aroma Soap Packaging Design
Beautiful soap packging design
Landor Ice Cream – Eureka!
The brief was to brand a new ice cream which is both indulgent and healthy for you, using unique ingredients from Brazil.
The Packaging concept was the approach that if the ice cream is both indulgent and healthy, it must have been made in a clever way and so I looked at the graphic language asscociated with the science of ice cream. The pattern applied to the packaging is based on the molecular structure of ice. By tasting the ice cream you have your very own Eureka moment.
Print Online Ad Compaign & Packaging – KRUMBACH
Ubatuba Coffee – Packaging design
Pattern used for packaging. It is a picture taken in Ubatuba, here transformed into pixels, so that it would remind sand, summer and good mood. Colours are brownish, so that at first glance you would think about coffee.
Le Bleu Lait
Bomb Bulb – Amazing Packaging Design
A package design meant to be more urban and hip than your aveage light bulb package.
Bottle design competition
Absolut Moscow Limited Edition
The bottle is designed to make Absolut closer and more appealing to Russian consumers by presenting Russian culture codes in new, creative ways, the bottle celebrates the revivalism of traditional Russian culture. Beautiful, traditional architecture, collected from several parts of Moscow, are contrasted with a glimpse of Russia’s future.”
JEMBER CIGARS packaging
Jaw Drop Coolers
Sucking Lemons, Biting Oranges, Puckering Punch, Squeezing Melons, Licking Limes … Jaw Drop Vodka Coolers. Brand Strategy, Packaging Design and Product Naming by Brandever.
GODIVA for Istanbul Collection
Recognising the need to appeal to kids’ sense of fun over the long term, our team created a compelling brand world with real depth and potential, starring a pair of hairy monsters, Bowie and Floyd. At the same time, it was vital to reassure adults about the sweets’ healthy qualities, so our packaging relies on the monsters’ mouths, highlighting dental health in a fun and clever way. We’ve even created interactive SRPs that use the monsters’ mouths to dispense the bags.
The tingz brand world comes vividly to life beyond the pack, with a website and booklets that tell the back-stories of our monsters and their forest friends, and we’ve created trade show stands and marketing materials too.
McDonough Farm is a family owned and operated farm located in San Antonio, Texas. The brand identity and packaging are a true reflection of the farm’s values- pure, honest, and organic.
It’s good to be a man. It’s also good to have a clean-shaved face. However, it’s no good forcing yourself to shave every single day. Cause it may seem boring. For those who got sick of their shaving routine, we made this amazing shaving-brush called Brushman.
Tthere are many fashion items as people are more interested in trends and fashion. Out of all the items,what my designed is a package-design for fashion glasses, this package-design for glasses which is not for improving vision but for fashion is going to attract all the attentions from people of all ages.
Alemagna Easter 2013
The new range of Colomba cakes is available in various packagings, from traditional “hand-wrapped” to the modern “shopping bag”. Pink and light blue are the colours chosen for Easter 2013: two delicate nuances which evoke the beauty and the freshness of spring.
Woolfiller repairs holes and hides stains in woolen jumpers, cardigans, jackets, carpets … by embracing the specific character of wool. We started with expanding the target to attract a younger public. This was done by introducing a ‘Pimp It Yourself (PIY)’ culture along with the ‘repair’ culture. The customer can personalize their clothes using the Woolfiller method.
Cats addiction to mice has a physiological explanation: there are a lot of sulfur in wool of mouse, which is just necessary to cats, to be not bald. Our sausage imitates mouse by the balance of protein / fat / carbohydrate, which I reflected in the design. Sausage stick has 7 pieces. Each piece is separated by perforation of the package and visual design strips.
Coffee Depot / packaging
Wine Label Concept
The other aspect of the designing was to create the unity of the label and the bottle.I wanted the bottle design to be a part of the treat of drinking wine, that’s why i chose the full bottle design instead of a classic label form. This way, the bottle also becomes a part of enjoying the wine. It creates a personal experience as the drinker holds and turn the bottle around while having a chat.