Designers focus to make each project a success, but there are some reasons why a completed project doesn’t fulfills the expectations. Being aware of these factors will help you to obtain the aims set out at the start of the design project.
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Web designers at times take on assumptions regarding the user. They think they can forecast the behavior of site visitors because they understand their requirements and needs. They also read into data and information provided by the business commissioning the site and arrives at the incorrect conclusions. If a specification is not clear we will sooner draw on our supposition than check with the client. Incorrect assumptions can seriously affect the growth of a design, so what can you do to hit the mark? Make sure that you have completed your homework: research the expected user and make a user profile. Customer service representatives, working for clients, can give the information you are searching for. Alternatively, call up old customers yourself to see that your suppositions are right.
It is quite natural to make something that you feel comfortable with. Many web designers feel difficult to put their own preferences and tastes aside when working on projects. However, the customer is the most important person concerned in a web design project. The user should be at the middle of every stage in the design process. Remember that you are not the supposed audience of this particular site, and let your user profile affect every decision you make. Have users check out the project before practical implementation if testing is feasible within the budget of the project. User testing can avoid a lot of headaches, and the clients a lot of money, later on.
A good design project begins with an understandable briefing. There is no room for ambiguity or misunderstanding. If you start your project based on a misunderstanding of what was told in the briefing, you are going for disaster. After the starting briefing, build a representation of the design in your own words. Send this to the user to make sure both on the same page. You can also get notes when you talk to your client on the phone. Then you can sum up what was said and then send an email containing the details of the communication. In this way the client can respond if something is wrong.
Eye-catching splash screens are a cool addition to your website design but it can really be a barrier between your website and search engines. Flash, Java applets, with all the non-textual content is mostly devalued or ignored by search engines. A homepage with no navigation or content will not be preferred by search engines because it makes an improper indexation of the whole site.
Paradoxically, there are some still websites made with the use of frames. Besides fact that they are obsolete years for so long, they also will not provide any assistance with the quality of your site’s SEO. Using frames will make it tough for search engines to get all the valuable content in your site. Remember that framed websites employ three html files instead of one, causing all sorts of conflicts with indexation.
Using images as a basic form of navigation will be recognized by search engines without the functional purpose. On the contrary, navigation with pure text isn’t a great practice as well. The solution is simple; use text-over-image methods with CSS.
Breadcrumb trail matrix that’s ideally constructed will considerably increase your website’s search engine ranking. Not only are text links conveniently read by search engines, but they also offer a hierarchical, transparent navigation structure. Unfortunately, designers at times forget about breadcrumbs despite the fact that they noticeably enlarge the user friendliness of a site.