If you’re in search of a unique and innovative way to market your business, then you might consider using direct mail postcards. There are many good reasons why this traditional approach could attract many new customers as opposed to the fast-paced online strategies. Sometimes it just takes a little of the tried and true to make your business stand out from everyone else’s.
1. They Are Affordable
Postcards are a form of direct mail marketing through the USPS – remember them? It is the most affordable means of reaching your target audience. Even when you calculate in the cost of printing, they will still be far less expensive than sending out a sales letter or launching an online campaign. Most can be sent for just a few pennies each and in many cases you can get same day printing so you don’t have to wait to launch your campaign.
2. They Are Short And Sweet
Customers are more likely to read a postcard because they are very short and simple. They are easy for them to keep so even if they have no intentions of making an immediate purchase, your postcard is more likely to be tacked to a bulletin board or refrigerator so it can serve as a constant reminder of what you have to offer.
3. They Are More Personal
Postcards are usually received from close friends and relatives so when a potential customer receives them, they will already feel the personal attention from your business and help you to bond with them on a completely different level. You can apply all sorts of creativity to your postcard to tap into the personal interests of the reader.
4. They Can Be Targeted To A Specific Audience
Unlike other forms of advertising, postcards will always get to their intended audience. So, a business can focus all their marketing efforts on a specific geographical area where they want to attract business, or a unique group of people interested in what you’re offering. Purchasing a mailing list based on location, buying behaviors or other characteristics will yield positive results.
5. They Are Branding Opportunities
Postcards make an excellent way to build up your business image. You are not limited to what you can include in your postcard, so the sky’s the limit. Establish yourself as an authority, offer unique services, or even embed a QR code that they can use online to learn more about what you have to offer.
6. They Allow For Diversity
A regular postcard campaign allows room for you to offer more than one thing. With each postcard, you can create a completely different message to reach your customers. You can offer discounts, provide advice, give reminders, or direct people to act.
7. They Are Easy to Launch
A postcard campaign is about as easy as it gets to launch. Unlike other online campaigns, they are easy to get started. All you need is a good graphic artist, a printer, and a mailing list. You can even buy them now with prepaid postage, so the cost is already factored in.
8. They Are Efficient
Most people today are very busy and don’t have the time to listen to a long video about your product or service. Nor do they have the time to read a long sales pitch to get your point across. With a creative and attention grabbing headline, readers will know exactly what is offered and are usually more excited to get it.
9. They Are Measurable
Postcards are one of the easiest ways to measure the success of your campaign. If you have designed it well, you know how many leads were generated, how much interest, and how much new revenue came in. Ask recipients to fill out the postcard and send it back or encourage them to go online to respond to your message.
10. They Are Versatile
You can put anything you want on a postcard. If you want the receiver to take a specific action, all you need to do is give them the information they need. Because they are so visually appealing and short, most people won’t mind the few seconds it takes to respond to your message.
Postcard marketing is the perfect way to combine multiple strategies into one. With services available to offer everything from the creative to the practical side of marketing, you will be able to reach your exact audience for just a few pennies and generate lots of new revenue in the process.
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