What makes a great logo? The colors, the novelty or the concept? If you think that all of these play an essential role in creating a solid logo design, then we’d suggest you add one more important factor that is often undermined. That important factor is generally known in the graphic designing realm as ‘font.’
When it comes to creating visually compelling logos, you must do a thorough research on fonts. Fonts that go in logos adds to the personality, image, and story of a brand. If intentionally or unintentionally, you end up selecting an unfitting font for your logo, then it ends up having a negative impact on your brand’s image and personality. Therefore, the one rule that you should always abide by, is never to mess with the selection of fonts for your logo, period!
It’s not like there are only a couple of fonts that you can select to tell your brand’s story. With the availability of high-speed internet, you have an entire world of fonts on your fingertips. You can select the one that fits your brand just right. So, without further ado, let’s just take a look at all the best fonts that you can use to tell the story of your brand:
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The famous font that you see on the Giorgio Armani logo was created in the year 1799. This font falls under the type ‘serif’ and works best for when you want to design a high-contrast logo. The feet of each letter in this font is best for depicting elegance and grace in your brand.
The origination of this font dates back to the 16th century. Garamond is an old-style serif font that has seen a lot of variations to date. This font is best to represent the elegance and sophistication of your brand.
If you are planning to tell the story of your brand in an impactful, but minimal way, then Julius Sans is what you should opt for. Just as the name suggests, Julius Sans is a sans-serif font. This type of font is best for startups that want to establish friendliness and usability in the minds of their consumers.
If your brand has an element of luxury in it, then this font is the best one to tell your story with. Mostra Nuova is an Art Deco-inspired font that can add the perfect level of elegance and charm to your brand.
This one’s a post-modern serif font with a slightly gnarly typeface. Although, this font has been stereotyped as an outcast by many brands only because it looks weird. However, if you like to live on the edge and want to stand out from the crowd, then you can tell the story of your brand with Canilari.
This font has a little chunky and fun typeface. Infini is a sans-serif font that not only looks unique, but also has remarkable readability. Thus, if you want to tell the story of your brand in an eye-catching and satisfying manner, then perhaps there isn’t a better font than Infini.
Nothing adds the ‘oomph’ and boldness that a stencil typeface does. If you’re feeling like experimenting with your brand, then Revista won’t disappoint you. The font has a serif typeface that adds the ‘perfect imperfection’ to the overall look and feel of your brand.
This font is best is you want to keep the message of your brand clear-cut and concise. The typeface of this font is sans-serif, which ultimately fulfills the clarity aspect that you intend to incorporate. Therefore, if you want to add friendliness and openness to your brand, then this font could be the best choice that you can go for.
If it’s about the font that adds the perfect amount of complexity and simplicity altogether, then that has got to be Rockwell. Rockwell has a serif typeface that has been created to such perfection that it goes easy on the eyes while creating a perfect visual balance.
Cambay is a simple, elegant and easy-on-the-eyes font. There are no complicated swirls and curves that add to the complexity of the typeface of this font. Therefore, if your brand has a straightforward story to tell, then Cambay is another contender on the list.
If you have a thing for cursive fonts then look no further than Bohemian Butcher. This font is a treat for the eyes and adds the perfect amount of quirkiness to your brand’s message. Therefore, if you want to run a food or a floral business, then Bohemian Butcher is perfect for that.
This font is hands down the best one of the century. Futura has the simplistic typeface that is sans-serif and adds the perfect amount of modernism and friendliness to your brand. Remember the FedEx logo? How minimal and meaningful it is? Yes, that’s all Futura!
This one’s a personal favorite. If you live for fonts that are sans-serif and have rounded edges, then meet Quicksand. Quicksand is one of those ‘clean’ and ‘naïve’ fonts that add the perfect measure of simplicity to your brand’s story. Thus, to show your brand’s professionalism and friendliness, anoint your logo with some Quicksand.
And lastly, let’s talk about the brands’ most beloved font, Helvetica. This font has a sans-serif typeface and was licensed by Adobe, Apple, and Xerox, as their core font. Helvetica exudes simplicity and professionalism. If your brand intends to do the same, then Helvetica should be your ultimate pick!
Lato is a sanserif typeface family designed in the Summer 2010 by Warsaw-based designer Lukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the open-source Open Font License by his foundry tyPoland, with support from Google.
No brand is complete without its logo and no logo is complete without the right selection of the font. In a nutshell, just keep this in mind that every brand has a personality and nothing creates a more meaningful personality better than a font. Thus, always go for the font that evokes certain feelings about your brand in the minds of the audience so that distinguishing it amongst competitors becomes easy.
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