The power of effective branding cannot be understated. It is an essential key to building success for every business—startup or corporate. We are living in a consumer society where people, basically buyers, have access to millions of products across hundreds of categories. And that’s where branding comes in.
Branding is a marketing practice in which a business makes efforts to increase brand awareness and distinguish itself in a crowded market. The primary purpose is to make an impression on consumers and clarify what makes your product/service a wiser choice. What comes next is satisfied customers, more leads, increased revenue, and improved brand recognition.
Sounds grueling? Agreed. It’s not easy to build a strong brand in today’s environment. But it is doable when you know the right steps. Now, I’ve narrowed down the process of successfully implementing branding for a business into 8 simple steps.
If you’re looking to build your business’s brand and become more recognized, here is the right way to go about it.
Step 1: Figure out your brand’s target audience
The very foundation of your business is its targeted audience—people who are most likely to show interest or invest their resources in your products/services. If you’re building your brand around the idea that you can be everything to everyone, you’re making a huge mistake. Get specific, keep in mind who are you trying to reach, figure out the detailed needs and choices of your customers, tailor your brand identity in a way that they can relate to, and most importantly, try to get interaction and conversation going.
Step 2: Keep tabs on brands within your industry niche
Next, you have to find ways to convince your target audience to prefer you over others. For that, you have to take lessons from your main competitors or benchmark brands. Just get a clear idea of who’ve been successful within your industry niche and what they have been doing right (and wrong). Don’t imitate what they are doing—just recognize and remember points that you can use to make your brand stand out.
Step 3: Outline the benefits your brand offers
A key step involved in running a successful marketing campaign is knowing to dig deep into what benefits you offer, and no one else is offering. When building a brand, focus on what you provide to add value to your consumer’s life. Spare the laundry list of products, services, features, and benefits—just think about benefits that belong solely to you and integrate them into every aspect of your brand.
Step 4: Form a brand voice and mission statement
Brand messaging is so far one of the best opportunities you’ve got, as a business, to engage and communicate with your consumers on a human level. Form a strong brand voice and brand message that defines who you are, what you offer, and why people should choose you. Keep it simple and clear. Try to focus more on making a direct emotional connection by addressing what is important to customers instead of what your product can do.
Step 5: Be careful with the brand logo and tagline
A perfectly designed logo and tagline can help you make your brand stand out in ways you’ve not expected. Your logo and tagline are probably the first (and unarguably the most important) to come in contact with your target audience—visually. They appear on everything that relates to your business. So, be willing to invest a lot of thought and resources into creating the perfect logo and tagline. Need help? Try working with a professional design and development platform like Graphic Design Junction from premium design inspirations, handpicked free fonts, and 150+ Free Vector Icons – GDJ has everything you need to make a timeless mark on your customers.
Step 6: Work on brand awareness and visibility
All the efforts that you’re putting into boosting your business’s brand will only be successful if you can improve your online presence. And one of the most effective ways to do that these days is by building a strong influence marketing campaign. In every industry, there are people, basically experts, who can provide a credible voice to your brand message in their social circle. These are the kind of people that your target audiences listen to. So, what you can do is find them, collaborate with them, and allow them to voice your brand through reviews, giveaways, or testimonials.
Step 7: Provide exceptional customer experiences
You want your customers to be your brand’s biggest advocates. And the best way to make that happen is through engaging and exceptional customer service. If you want people to talk about you, your business, and your products/services in a positive light, then you’ve got to go beyond the usual by providing top-notch and consistent customer service and support.
Step 8: Evolve your brand and branding campaign as you grow
Building a brand is an ongoing process. It never stops. That is why it is important that you continue to evolve your business and your marketing/branding efforts as you expose more customers to it. Make sure that your efforts and enthusiasm remain consistent whenever you’re engaging with your target audience.
A proper branding strategy can boost your business’s reputation and bottom line to a whole new level. Hopefully, the steps I have listed here will help you build a solid marketing/branding process for your business. Also, if you have your own strategies and hacks for crafting a successful brand, share it in the comments below!