Visuals play a crucial role in how entrepreneurs engage with their target audience and gain much needed social media presence. Visuals form the basis of how businesses communicate with their customers, and it’s also visuals that increase the audience reach. In recent times, marketers have employed photographs as a tool to enhance communication and boost sales.
With social media platforms such as Instagram, Facebook, Pinterest, all photo centered, it is no surprise more and more people are now seeing the usefulness in using visuals to enhance audience engagement and involvement.
There is so much to visuals that meets the eye. With photos, you can build your brand, engage audience like never before, become an authority in your niche, engage customers and audience and establish credibility. What’s more, photography helps you mass appeal because deep down we operate on what we see. So what’s stopping you from using photos in your social media campaign?
You can increase your audience’s reach and boost sales either with photos created specifically for your needs, or with stylish photos from a premium stock photos website.
There are two schools of people that shop: offline shoppers, and online shoppers. Whereas online shopping has a short decision-making process, offline shopping, on the other hand, is the direct opposite. When you do offline shopping, you need to see the product firsthand, maybe test the product, haggle on price, and seek advice from a consultant, before you make your purchasing decision. Nevertheless, with online shopping, you only need to look at the website, the photos on display, price and you are done.
When it comes to online shopping, the overall appeal of the site, as well as the product image, are both essential for customer satisfaction. If you get both right, you can be sure of making an excellent first impression. If the visuals on your website resonate with visitors, then there is a strong chance you can turn them into your full-time loyal clients.
When we talk about the visual appeal of your website or online store, the importance of color to your aesthetics cannot be overemphasized. Yes, different people react differently to various colors, and we each have our own emotional perceptions and attachments to colors, but in general, they play a crucial role when it comes to buying a product. It doesn’t matter whether you use a professional stock photo or your photo; you have make some subtle edits before using them. Don’t just copy and paste them in different parts of your website and call it a day. You can place them on various backgrounds, add filters, change color accentuation and lots more.
For example, various colors have various meanings attached to them. Green usually denotes, calmness and relaxation, and it is often associated with nature. Blue denotes peace, and comfort, Yellow is the color of happiness, and Red denotes dominance.
You have to give rapt attention to your choice of color when designing your product page and website if you want to achieve your business objectives.
Let’s paint a picture for you. Imagine it is a cold, wet, windy day, and you are in need of a brand new coat to keep yourself warm. The only option you have is to shop online. Therefore, you open your mobile browser to check out two online shops you’ve heard about recently. The first online store has four photos of your intended coat, along with a lengthy description, and a few positive reviews from clients. In the second store, there is a brief description of the size and composition of the coat and lots of photos and videos of the coat.
You will most likely go for the coat on the second store, irrespective of the price. The reason for this is that people are visual beings, and when we shop online, we base most of our shopping decisions on the photos and videos we see.
This is because we attach emotions to visuals. When shoppers make a decision relating to brands and products, use their personal feelings and emotions rather than facts. Thus, the more positive emotions a consumer has towards your brand, the more they will be loyal to you.
Visuals play a key role in consumer behavior. The quality of your photos will determine whether or not you make a sale. Therefore, it goes without saying that if you want to improve your sales, you need to invest in your website and product visuals. If you want to make use of stock photos, then take a look at more niche themes like medicine or local holidays. These images provide an apt representation of your brand’s idea, and you can be sure they have minimal associations with other brands.
You can further influence consumer behavior and fast-track their purchasing decision by adding the right information. Instagram shopping highlights this point perfectly. When you include more details on your products, it can encourage them to buy from you, and it can also act as a comparison tool.
It is always good to have the zoom option in your product images so customers can inspect a product and make their purchasing decisions based on what they see.
From a consumer’s perspective, when a product’s images are detailed and expansive, it shows there is nothing to hide. Furthermore, the visual aesthetic also accentuates what is embedded on the image. With that, you can establish your credibility.
Make your social media posts more visuals and fewer texts. One telling consumer behavior in recent times is that consumers tend to trust what they see on social media. Social media has become an authority, and as such, you should utilize it to its fullest. More people make purchases based on the ads they see on social media.
We have to emphasize that whatsoever you post on social media, whatsoever ever ad you run, make sure your images are in great quality, and ensure they match your brand values and appeal.
Along with visual aesthetics, brand engagement is another factor that heavily influences consumer behaviors.
Just because you have a social media page doesn’t mean you have a social media presence. The best way to improve your presence is to humanize your posts on social media.
Model your messages, photos, and posts to fit the needs of your target audience. You want to appeal to their emotions, and ensure your message reaches them.
When it comes to your overall market strategy, using quality photos is a must. It helps to refine your project, makes it more appealing, and it humanizes your content. Once you grow your social media presence, your audience will grow as well, all thanks to your quality visuals and engagement. The end result of all of these is improved sales and a sizeable number of loyal clients. What’s more, you also give your brand a seal of credibility. Photos play a key role whether you like it or not, and it is high time you start using it effectively.