Your website needs to be changed from one design to another, based on the requirements of the targeted audience. It is really important to learn more about the ways in which you can re-design the website without making it degrade its quality. A lot of your website redesign depends on your ranking. No matter how many times you are planning to redesign your website, you should always try to do it on your own only after creating an SEO checklist. This list will provide you with all kinds of mandatory information to keep in mind while trying to redesign the website with keeping a note perfect for the SEO changes. So, without wasting your time, if you ever thought of changing the design of the website, you might have to create a checklist first. Let’s get started with the checklist option in here.
It is mandatory for you to use crawl tool like the Screaming Frog, to help you get index of the pages and some major important pieces of Meta data that you might want to refer back when needed, and throughout the entire process.
Whenever you are aiming for the website redesign SEO checklist, you might be asked to map out the current structure of your redesigned website in here. Site migration is mainly one opportunity to optimize everything possible, which will include the URL structure of your website.
Apart from the information mentioned already, there are some other necessary points to be included in the checklist while trying to restructure or redesign your old website. Don’t forget to keep a tab of all these points beforehand and don’t end up forgetting one.
It is always your duty to try removing the development or staging site crawler access. You can use the password to protect the staging the site. Make sure to also try in determining the redesign variables. There might be some new URL creations through new CMS or domain switch. It is up to you to determine where the allotted pages might fit into the current redesigned or restructured site.
Furthermore, you have to determine if you want to bring over all the content. With potential to lose pages which are driving traffic to site, a proper form of 301 redirect strategy is always in need. If you are planning for new site architecture, then you have to ensure that key internal pages do not lose link juice while changing main navigation, removing key links or footers from home page.
Always do your necessary researches before you try to delete pages or change the URLs. If you can then you must not try to change the structure of the website. If you ever need to delete a page absolutely, then dig right into the analytics of the site first using tool to ensure that the page is not responsible for the significant part of the site’s overall traffic. If the answer is yes, then you might want to revamp other than deleting the page completely. So, learn these points first before starting the redesign phase of the website.