A website is your digital identity. Though there is a famous quote which says, “Don’t judge a book by its cover“, it is hard not to judge a book by its cover. This is crucial especially when it comes to judging a website, especially an IT company’s website. Once the visual element is impressive, people tend to move to the details. Being IT Company and wanting to have your typical identity online means that you need to be updated to the changing web trends periodically. Let us have a look into the “website design tips and tricks for IT company” in this blog.
Today’s netizens are more educated and updated about the ever-changing web trends. The evolution of the IT industry made a crucial impact on people’s lives. The digital era is witnessing so much of digital transformation now, which is bringing about a considerable change in minute aspects such as:
A potential client does a thorough background check of an IT company before contacting them to work on projects together. Every single detail matters on the digital platform. Of all, website design plays a crucial role since this is the only available visual element to judge and build trust thereon. So, when you are building or revamping a website, you need to know the importance of each and every detail that goes on the website.
Before you actually dive into the actual website design tips for technology, you need to look into the following technical aspects first:
2.1. MFI Compatibility
MFI is the short form of Mobile-First Indexing. Now that the majority of the browsing happens on smartphones, website ranking looks into the MFI compatibility. This contributes to the loading time of a website on gadgets other than desktops/laptops like smartphones, tablets, etc. When you build or revamp your website, make sure to make it MFI compatible.
2.2. Size of Images and Videos
Ever since smartphones evolved drastically, the indulgence of images and videos increased alarmingly. Authentic pictures and videos increase the quality of a website. But, when concentrating on that aspect, you need to make sure that they don’t hinder the loading time of the website. Including images and videos means that they are heavy to load which directly affects the loading time of the website. So, make sure to reduce the sizes of images and videos, but at the same time, preserve their quality.
2.3. SEO Ranking Parameters
The ultimate aim of putting so much effort into website building is to rank well. Google’s SEO Ranking factors need to be kept in mind at each and every step of the building/revamping of the website. You need to keep an eye on the Google Page Speed of your website as well. Check the Page Speed Insights of your website here.
Before fine-tuning your website for other essential elements, make sure to have the above mentioned technical aspects in your mind. These are the ultimate end results you need to work on at the end of the day.
Now that you are aware of the technical aspects of the website design tips, keep those in mind and start building/revamping your website accordingly. The following are some of the essential website design tips apart from the core technical tips mentioned above.
3.1. Go for Grid Web Layout
It is a good practice to have good visual layout clarity. Having ‘Grid Layout’ is one of the many website design tips that have a good UX response. Check out the screenshot below to see it for yourself.
3.2. Avoid Stock Images
Web-users today are pretty much aware of the real deal. They look forward to having a real-time glimpse of your offering. As a part of website design tips for Technology, use the real-time images from your office/work. This will be more authentic.
3.3. Highlight Call to Action Buttons
One of the vital website design tips for technology is to have a visible and highlighted Call to Action Button. The ultimate aim of having a website is to make a sale/business. So, you need to make sure that the Call to Action Button is highlighted.
3.4. Enroute to Social Media Platforms
Social Media has become part and parcel of everyone’s life these days. Not being on platforms where there are major social engagements is a loss. Therefore you need to have social media accounts on all the social media platforms and make sure to have those hyperlinks embedded in your website. It is one of the successful ‘website design tips and tricks for IT Company’.
3.5. Ease of Website Navigation
Ease of Website Navigation is a mandatory point to keep in mind while building/revamping your website. Once you get to have visitors on your website, you need to make sure they find what they came in search of in the first place. This is one of the essential ‘website design tips and tricks for IT Company’.
3.6. Embrace the White Space
Simplicity is the new sophistication. Just because you have space, do not crowd it with information and pictures. According to good ‘website design tips’, it is stated that having white space lets the viewers of the website find exactly what they were looking for in the first place. This is due to the fact that, when the entire background is white and only specific pieces of information are displayed, the eyes tend to look at it with ease.
3.7. Content is King
‘Content is King’, so they say. But, it is pretty true. Content is all about the valuable information that you give to your customers/clients. Now, that more importance is given to organic search results, the keywords that are used in the content is an essential ‘key’ to rank well in the overall SEO ranking. Make the best use of those keywords in your blogs. Use this website design tips for technology to rank better.
3.8. Color Theme
It is essential to have a color theme that is visually soothing. This is due to the fact that website color themes have an impact on the visual perception of the website visitor. Nowadays dark themes are preferred more. Take a look at the below screenshot for the choice of color contrast.
3.9. Showcase your Clients/Partners
One of the important ‘website design tips and tricks for IT company’ is to showcase your partners and clients. This improves your authentic reputation. Your client’s reputation will also boost yours as well. It’s all about mutual growth in the end.
3.10. Display Clear and Updated Information
Clarity is power. Following all the website design tips and tricks for IT Company and not having a clear representation of your services and products is a great loss. Therefore you need to be extra careful when it comes to displaying the vital information. From the font and size of the text to the color of the text and background matters here. So, keep it simple. That is how you can make your website visitors to find the essential information easily. Take a look at the below screenshot.
The above-discussed website design tips are in accordance with the recent web trends. Carry out a periodic website health check. It is essential to update your website according to the recent website design strategies. Because Google takes all these into account when it goes for the SEO ranking of your website.
Apart from the SEO Ranking, it is essential to look out for having a successful business in the long run. Investors/Clients/Customers have an eye for all these updates and upgrades when they set out for making business deals with you. So, being an IT company, you may need to adhere to all these ‘website design tips and tricks for IT company’ so that you will be in pace with the current web trends.