A website is a core component of digital marketing strategy. Nowadays, your website is the first thing anyone would visit to know about the organization. If your website is getting continuous traffic but is not able to convert those visitors into customers or they “bounce off“, the problem may be of high bounce rate.
The problem needs to be addressed as early as possible.
Here we are discussing the best 8 web design tips to lower the bounce rate you need in 2020.
1. Optimize Page Load Time
To improve your bounce rate, speed up your site’s load time. Ideally, your website should load within three seconds.
The following points can improve your site’s load time.
- Optimize your image size
- Get rid of unnecessary plugins
- Minify your website’s code
- Use a quality web host
2. Use VPN apps
Virtual Private Network (VPN) applications extend a private network across a public network by enabling users to send and receive data to the internet through a VPN rather than by your computer. The use of VPN Apps allows you to access both web applications and websites in complete anonymity. They unblock websites and provide bypass filters.
Some significant benefits of VPN Apps are:
- They improve security
- Easy accessibility
- Save Cost
- Bypasses restrictions
3. Make your site responsive
Your website should feature buttons allowing readers to easily share your blogs on social media. The more links on social media increases the percentage of visitors on the site. Website traffic from mobile devices is growing rapidly. Sharing option opens up traffic from mobile website visitors. The responsiveness can also be achieved by choosing the right theme.
4. Make your content appealing by smart formatting
If your content is valuable and unique but your site is visually intimidating, it will discourage readers. Here are some ways to make your website appealing.
- Use colors effectively on the website
- Stick with Sans Serif Fonts
- Utilize white space effectively between texts and images
- Use unique and eye-catching images
- Include FAQs
- Include a contact page
5. Use Infographics
Organize your website information in concise and easy to read infographics to keep your web page informative and appealing. A compelling infographic can keep a visitor on your website.
6. Include Reviews
Including reviews, either on the product page or on a separate review page will motivate people to trust you. More than 90% of online shoppers report reading reviews before making a purchase decision.
Continuously optimize your site and update it based on changes in the field. You should also periodically review the website to ensure everything runs smoothly and there are no bugs. You can also use tools like Google Analytics to make necessary adjustments to your website.
8. Keep your website fresh with the right content
Keeping your website updated with the right content will always yield the best Return on Investment (ROI). This will help in generating more leads. You can generate more revenue by reducing the bounce rate by establishing a level of trust with them. If people stay, read and look at other parts of your site, there is a good chance that you have developed trust with your customers.
We hope that through these tips, you are able to make your website better and more customer-friendly.