A website with a better design has better rankings. Simply because when users like your website, the search engine likes it too. But how exactly are SEO and web design related?
Search Engine Optimization or SEO isn’t just about getting the keywords right. SEO is a multi-layered process that answers to the changed demands of search engines which are quite picky about what kind of website will rank higher.
Search engines now lay a great deal of emphasis on user interface. Thus, they rank websites based on a thoroughness of layout, navigation, responsive design, and site organization. It is clear that websites should be created by combining the skills of sound SEO marketing strategies with user friendly designs that would be loved by users and found easily, ranking high on SERP (search engine results page).
Search engines take a keen interest in site design, analyze the engagement time of users, bounce back rates, and most importantly these days, how mobile responsive the site pages are.
Business owners should expect a return from their investment on the site. A well-made website will eventually become one of the company’s most valuable assets. However, sleek portfolios can often fall short of this. Often clients end up with beautiful sites that aren’t adapted to marketing strategies.
The result is a non-performing website rejected by impatient online users. Users who are looking for comfortable, easy to use websites that have relevant content presented upfront—something that a successful blend of SEO and web design can provide.
A good digital marketing and web design firm will help your website stand out by designing with ranking factors in mind to improve your SEO. Here’s how:
Clearly, one is not complete without the other. If you want to improve your bottom line, you have to make sure that your web design and SEO are in harmony.
Almost all firms offer and treat design and SEO as separate services. However, as we have seen above, a business should consider an SEO agency that can integrate its SEO methods into the site UX/UI it has produced. A huge benefit from this is seen in the reduced time and cost. Also, it promises better results.