Muhammad Faisal used to write long informative articles and his content didn’t perform well. In terms of bounce rate and engagement, his website didn’t grow despite putting in all the effort. He kept working on writing articles using the same strategy but the problem was still there. One of his colleagues suggested he use visual content in his content. He took the advice and started using infographics in his writings.
He saw an overwhelming increase in engagement rate and not only this, people started sharing his content on social media and other platforms. He started getting replies on his social posts and also got some followers.
Infographics are visuals that convey information better than any textual information. According to Advanced Web Ranking, more people click on links with images than just organic search results, making visuals, are an important part of search engine optimization
In any infographic, there are three elements taken into account, visual, content, and knowledge. For any topic to be infographic worthy, make sure that it meets the requirements.
An infographic should be visually appealing considering the topic it’s about. If it’s something related to science, the infographic should follow a scientific tone.
The most important aspect is the title when it comes to the infographic content. Why? Because even if the point of the infographic is to show visually, a title tells the story. If the title of an infographic isn’t catchy and doesn’t attract attention, you have failed in serving the purpose. Make sure the titles in your infographic are catchy, short, and precise.
Without prior knowledge, you cannot make a good infographic. If your infographic has a catchy title, and a good visual graphic, but the story isn’t that catchy and is without knowledge, the infographic will be not as good as it should be.
So, these were the ways you could follow to boost traffic through infographics. Infographics are game changers when it comes to visual content. They offer precise information related to any particular topic, making it easier for people to get everything they need in just a glimpse.