Depending on what you’re designing the art styles for, it is very important for designers to keep up with trends and what consumers are looking for. Along with working with your direct clients, there is another big opportunity for designers to capitalize on, which is the recent growth of creative online marketplaces. By becoming a seller on those platforms, designers can get access to a huge and diverse client base for art designs. That’s one of the ways to avoid missing out on clients who are constantly looking for trending art styles to use for marketing, graphic design and other purposes. Therefore, it is important for you to keep up with trending art styles.
As designers keep experimenting with ideas that feel sharper, they should know what art styles are trendy for what categories of content. This is why; today we are going to dive deeper into the trendy art styles that designers should explore.
Neo-Brutalism
Want to showcase designs or art styles that are minimalistic yet bold enough to catch anyone’s attention? If yes, Neo-brutalism would be the way to go. Thick borders and design styles are best to get the viewer’s attention, making it one of the best choices for web designs and product launch visuals. You only get a few seconds to make an impression during a marketing campaign. And as audience tastes have evolved over time, how or whether they engage with specific art styles has also changed. If done properly Neo-brutalism can work with mainstream audiences.
Why Neo-brutalism?
- Simple and less time consuming
- Minimize cost and resources
- Minimalistic
- Easier to deliver the message
Best areas for application include web design, marketing materials for Instagram, Facebook; due to the younger audiences with a poor attention span. Internal corporate documents get easier to go through and understand with these art styles. Application in UI/UX elements makes a user’s journey more simpler and seamless.
Textured Art Style
As the name suggests, the art style makes use of different textures in art designs. This makes it easier to deliver any sort of a deep message to the audience without coming off too strong.
A message or whatever you’re trying to deliver will perfectly blend in with the art style, which stops it from being too distracting. Art designers use this art style to connect with the audiences to feel more human. As simple as that sounds, these days having that warmth and human connection goes a long way.
Why Textured Art Style?
- Marketing campaigns with warm theme: Travel, art classes, creative profile banners
- Light and less distracting for the audience
- Perfectly blends with different designs, templates and fonts.
From artsy interests to commercial goals, when done properly, textured art style will help you connect with the reader.
Gothic Art Style
Gothic art styles are very versatile and can be easily adapted to suit multiple media, for example from non-digital to digital media. It has been since the 2010s, when Gothic art styles picked up momentum again after the early digital era. Many high profile fashion events, movies and other digital media still showcase gothic features, which is also one of the reasons why that sparks interest.
It is here to stay for a long time and so is an opportunity that every designer can capitalize on.
Why Gothic art style?
- Easy to stand out from the rest
- Timeless
- Trendy with all types of luxury products: perfumes, shoes, handbags, makeup and others
- Gives a unique identity and emotional impact
- Most suited for creative templates
Bold Minimalism
With high contrast visuals and plenty of white space, Bold Minimalism provides a less cluttered and a clean visual. With so many visuals, a reader gets exposed to his screen these days; a simple and clean template will do the job for you.
Why Bold Minimalism?
- Simple and direct connection with the reader
- Very easy to plan and implement
- Strong Topography
- Clean and uncluttered layout
- Best for simple marketing campaigns
- Few elements needed
Pixelated Art Style
Pixelated graphics have seen a sudden rise recently, from gaming to the mainstream commercial media as it is beginner friendly.
As gaming and animation had evolved pixelated graphics to more refined and realistic getting attention of the public eye due to technological advancement. But somehow, it seems to have made its way back to the spotlight through indie producers and designers, as it is a more cost effective way to produce graphics. We have also got rising demand for indie games from mainstream gamers due to high budget uninteresting AAA titles from the major studios. Due to this, the need for graphical elements is at its highest. Investing in these creative tools can be pricey, but finding reliable coupon codes on free platforms like CouponzGuru will help you save a lot.
Why pixelated graphics?
There is a huge demand for pixelated graphics in:
- Mainstream retro video game titles,
- Independent Animation Studios
- Small budget Indie games
- Creative marketing campaigns for: SaaS products, fashion, event promotions and so many more
- Branding through connecting with retro audience, merchandising
- Retro web-design templates
This spotlight has been noticed by designers, and is now another creative trend that people have fallen in love with. One of the ways why this art style sets itself apart from other art styles used these days, is that it’s beginner friendly, cost effective and easier to understand and implement.
Closing Line
Therefore, as the audience tastes evolve, how they view and interact with different visuals also evolves. There are multiple factors that influence an audience’s taste, that can range from movies, video games, memes, viral commercials and social media ad campaigns. Which is why it is important for designers to understand and monitor the audience’s sentiment regarding the same. At the end of the day, getting the message across, easily and creatively is the main goal. This can only be done by keeping the art styles fresh and trendy.
