In this digital world, we are constantly digesting written words to be it on our phones, books or websites. Often, we are reflecting the power of the written word and so we barely consider the role of the designer for emulating the tone of the word or sentence. We have …

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‘There are three responses to a piece of design – yes, no, and wow. Wow is the one to aim for’ – Milton Glaser

Designing creative, effective and appealing logos is an art, but presenting it to clients is another. The response of your client on the logo highly depends …

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