API stands for Application Programming Interface. It is a software intermediary that allows two applications to talk to each other. This means that every time you use a social media application or send a message to someone, you are making use of an API.…

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Gone are the days when mass marketing was considered to be effective. Now, micro-marketing has taken over. We don’t just want our communications to be relevant to our needs. But, we also need them to be pertinent to our cultures and region.…

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