Currently, the worldwide social network penetration rate is nearly 54%. That’s a very reason why it’s out of the question that social media marketing becomes essential for a business of every size and kind. However, it’s effective only if it’s used in the right way. Yet several annoying myths can harm your business.
9 Social Media Marketing Myths to Bust
Below we’re going to bust the 9 most widespread myths about social media marketing that can have a negative impact on your marketing decisions. So, let’s elaborate on the most believed falsehoods!
Myth #1: Social Media Marketing Isn’t Suitable for My Business
It’s a popular misconception that social media is good for visually appealing topics only like photography, cooking, styling, makeup, etc. Even if social media isn’t an obvious choice for your brand, it’s not a reason at all to miss out on leveling up your digital marketing in such a way.
What’s about the appealing and eye-captivating visuals, today it’s not a problem due to the wide variety of tools and services on offer. For example, you can use Crello that not only offers tons of templates for all social media networks but provides a vast number of options to create and edit visuals for any purpose.
Thus, using Crello, you can even use online background remover to customize our images reach a new audience, develop your company’s branding, generate captivating marketing materials, impress your followers with the content, etc. So, as you see, it just takes a little bit of creativity only so that you could get most of the social media.
Myth #2: My Target Demographic Isn’t on Social Media
The second most believed myth is that not all generations use social media and it’s more likely that your target demographic isn’t there. Just imagine that there are over 3.7 billion active users of social media in the world. All left to do is to choose the right channel because each platform has its own audience.
So, it’s highly important to select the one that aligns with your brand. Thus, for instance, you can make a choice based on the age of your buyers. So, start with LinkedIn if your customers are 46-55 because 40% of users of the channel are at the age range, when 55% of Facebook users are 35+.
Myth #3: You Need a Presence on Every Single Social Media Platform
This myth is one of the most harmful for businesses, especially for those that have limited resources. It’s because a lot of time, effort, money are needed for maintaining an active and meaningful presence on ANY social media. That’s why you should focus on the network(s) that align with your audience and company only. It’s a way to make your marketing effective and successful. Learn your customers and analyze the data to identify which channels and marketing efforts/activities contribute the best results and to cut those that don’t help you.
Myth #4: Fans and Followers Are Worth Only If They Become Paying Customers
If you think that in case the followers are not buyers then they aren’t worth having, you don’t see the broad picture. Don’t underestimate the influence of a large social reach. Even if your followers don’t purchase they are very useful for your brand because:
- It means you get access to all your fans’ followers/fans.
- If some of your followers are influencers, their clout transfers to your company by association.
- Sharing/liking/commenting on your posts, your followers improve your SEO.
- Your fans/followers may still refer to business your way.
Myth #5: It’s Useful to Have Your Friends and Family “Like” Your Each Posts Published
Do you still think that it’s a good idea? Then we have sad news for you. Currently, social media algorithms are much more sophisticated and smarter so that you need to engage a much wider audience with your posts and motivate people to interact with your content otherwise nobody sees you.
It doesn’t mean that you shouldn’t ask people to be active and interact with your account yet it’s to be all your followers and fans. Ask questions, add pools, encourage people to share/comment on your posts, and so on to increase the page engagement and make it visible in the newsfeed of your followers.
Myth #6: You Shouldn’t Schedule Posts on the Weekend
Yes, indeed, people are not so active on social media on the weekend. However, it doesn’t mean that posting content on weekends is a waste of time and effort. Some part of your followers will still see your posts and that is good for your page engagement. Choose related topics to make your posts more effective and efficient. Experiment to find out how weekend posts do and what effect they have on your business.
Myth #7: You Must Respond to Comments Immediately
It’s obvious that if your followers leave comments to your stories or posts it’s crucial to respond to all of them, especially if you encourage people to do so. However, it’s a common misconception that you should do that immediately otherwise you’ll lose your audience. So, it’s not the truth. You can answer promptly. If it’s not a comment that requires customer support involvement, it can wait a little bit for your response. However, it’s better to respond to the comments within 24 hours.
Myth #8: The More Frequently You Post, The Better
It’s a good idea to build a content plan for social media and create a schedule so that your posts are published regularly for keeping your followers engaged. However, being too active and producing too much content can bore and tire your readers. It’s much better to analyze your followers’ activity and track which posts grab the most engagement to find a perfect frequency and time for publishing new content. Besides, consider the fact that quality is much more preferable than quantity. So that a single valuable post published at the right time is much better than dozens of airy posts.
Myth #9: Social Media is Free
It’s a fact that it’s free to set up a social media account for your business. However, if you want to get certain results then it requires investments and resources. Due to the updated algorithms, the major part of your followers just doesn’t see your post in case they don’t interact with it (likes, comments, shares). You’re to buy-in some crucial services such as SEO, ads, analytics software, etc.
Forewarned, forearmed. Being aware of the most believed myths, you can develop more effective marketing strategies to get most of the social media. These misconceptions are all past their prime. Let go of the falsehoods to make your business grow and succeed.