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10 Most Popular Instagram Trends in 2020

The year 2020 has been full of surprises and changes. Not just in the world generally but, also in the world of social media through different emerging trends for popular platforms like Instagram.

Like fashion trends, it is also important to keep up with the latest and ever-changing trends in the fast-growing world of social media to keep up to date and not lose track. This means that you need to be more adaptable and keen on learning as the world of social media moves forward by the minute.

Here is a list of the 10 of most popular Instagram trends that you need to keep track of in the year 2020:

1. Posts are losing the race against video content

The truth is that no one has time to read your long captions. People’s attention spans are decreasing and they like content that is more interactive. Posts are the thing of the past. Video content is the future!

2. Instagram live goes live

From the beginning of this year till now, the statistics of Instagram live rose about 70% due to the global pandemic and everyone having to stay at home. More than 800 million people tune into Instagram live daily for a dose of everything that they do not have access to due to the lockdown.

3. IGTV is taking centre stage

This latest feature of Instagram is becoming a favourite among brands and influencers as it gives them to showcase their creativity in a completely new way. IGTV videos are trending!

4. Influencers are becoming more content sensitive

This year, be it the Coronavirus or the Black Lives Matter movement, Instagram influencers are making the most of the platform to raise awareness of the issues at hand and reaching out to the masses which is also helping them grow their audience.

5. Making money directly through Instagram

To make the most of this social media, as an influencer you can now buy automatic Instagram likes monthly and make instant money. You can easily promote your posts or IGTV videos on Instagram which will help you reach maximum audience and also make some money directly.

6. Shopping and advertising get AI-powered upgrades

If you are an online business, this latest trend is a life-saver for you. You can now set up your online business on Instagram without having to worry about opening a physical shop or investing a huge amount of cash. Try this feature today and thank us later if you are a small business.

7. Originality in content is key

Pretty faces and perfect Instagram feeds are the thing of the past. This year’s latest trend is originality in content. You need to stand out and be real if you want to be trending on this social media platform. You cannot expect to be popular with the same old content that no one is interested in anymore. You can no more copy content and get away with it.

8. Instagram Challenges are the in thing

A fun trend that kept most of us occupied this year despite the pandemic were the different Instagram challenges that everyone jumped on to try. If you have not tried the latest TikTok challenge then you are certainly missing out on all the fun.


9. Memes are the need of the hour

Instagram is no more a place for filtered images or random video stories. Memes are the latest trend taking over all that due to the cool effects, music and many more features that the platform has introduced this year to keep us all occupied and distracted.

10. Augmented Reality filters by different brands

The Augmented Reality (AR) feature is said to blow away the marketing trends in the year 2020 on social media platforms such as Instagram due to its huge range of applications. Brands can now customise their own GIFs, stickers or face filters if they like. If you want to know what we are talking about, you need to try the popular Diamond filter by Rihanna to get a first-hand idea.

So, which latest trends have you tried or are going to try? Do let us know in the comments!

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