Landing page is an online marketing concept. It is the first web page or the “lander” page that people see when they click on a search engine optimized search result. This is an important page of any website and mostly is a direct sales copy. It is often similar to the advertisement of the product or service that is on offering. It gives precise information relating to the product and how the customer can buy the product or service. Many times, online websites have landing pages with details of how to register with them and payment options for the services that they provide. The main idea behind landing pages is to convert site visitors into sales or leads. It is an effective online marketing tool that is often used by various websites.
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How Important is Landing Page and How Do They Work?
Landing pages are important to help the website convert visitors into sales. So the message must be clear and the design must be attractive yet simple to understand. The landing web page design should contribute in appealing to the visitor to buy the products or services offered by the website. It should provide a simple plan of action to the customers so that the customers feel like spending money at the website. The landing page design is deemed to be doing well if it has a high conversion rate from visitors to sales or leads. A great landing page design will get the visitors to take action and spend money on the website.
Simple and Clean Design Landing Pages
A landing page should be aesthetically pleasing, clean and elegant. It should be simple to understand yet it must have all the information that the website wants to convey to the visitor of the website. It should appeal to the visitor and the design and colors used should be attractive and related to the subject.
Author: Muhammad Faisal
I'm Muhammad Faisal founder of GDJ and co-founder of FPD. I love all things having to do with WordPress, PHP, HTML5, CSS, or jQuery. And really enjoying to writing articles on web design and typography. You can catch me on Twitter, Facebook and Pinterest.
Your article is a great treasure for me! I’m just looking for ideas for developing a site. It is important to make it minimalistic and at the same time emotional. Thanks!